Marketing Tips

Made From Concentrate

Spread your contests + promos like Wildfire

August 17 2009 in Blog, Tools + Websites

Let’s be honest, a really good promotion or sweepstakes can pay for itself many times over if it gets your product in front of enough potential customers. Until now, running a promotion or contest on the web took a massive amount of coordination and brute effort to broadcast out quickly at launch.

And, I can tell you from experience that building an online sweepstakes from scratch comes with headaches, including legal requirements and security concerns. It would be great to outsource all of this to someone who already has it handled.

Recently, a former client of mine recently introduced me to the founder of Wildfire, and I was intrigued by the their product, which allows you to create a promotion and integrate it with all of the major social networks: Facebook, Ning, Twitter and more.

Next time you’re thinking about running a contest or promotion—no matter how small—check out Wildfire. This is a great way to start monetizing all of those fans and followers you’ve been building up.
Screenshot of Wildfire's website

Klaus Heesch
Written By Klaus Heesch

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