The Results:
- Increased awareness of workshops among new visitors.
- Average monthly visits up 33% after new website launch.
- Nearly doubled page views per month after new website launch.
A New Source of Visitors:
A dearth of articles were available on the website, but these were not optimized for search engines. We organized a keyword strategy around Ilene’s expertise and optimized the website with this focus. Additionally, we added a blog that makes it easy to post new content frequently and generate even more opportunities for traffic. Almost 30% of The Type’s Studio now comes from search engines.
Capturing Interest
Ilene Strizver, the expert behind The Type Studio is featured regularly on industry websites, sending interested students, fans and businesses to her site. Unfortunately, the website was outdated and disconnected from her business model, and it wasn’t easy to find and read the numerous articles she had available. To take advantage of this traffic, and make sure that potential clients knew about her services, we redesigned the site to better promote her typographic successes and tout her experience in/availability for hosting and speaking at typographic workshops. Since the articles on the site are often the entry point for new visitors from search engines and referring websites, we made sure every page included a sidebar promoting key pages of the website. Users who discover Ilene’s great writing and resources can understand quickly how she may be able to help their organization.
