Shortly after taking over Carolina’s position as marketing intern, I found myself ‘tweeting’ the current trends, writing press releases and even composing email campaigns for some of our clients. Tapping into our available technology resources (Digg,Twitter,Flickr) not only allows for  quick information access, but also creates a sense of community with others also engaged in social media. The best thing about it is that it doesn’t exclude anyone, so everyone gets invited to the party!

One of the duties handed over to me was to gain 1,000+ followers on Twitter. Much easier said than done! I must say though, of all Twitter resources available to help in my ‘tweeting’ ventures, Hootsuite has helped me most. I recommend it to anyone who is engaged in more than one social media website. Trust me, it will simplify your life more than you know.

Between attending school full-time and interning here at Juicy Results, I have the unique opportunity to analyze the method of communicating by means of technology. The Internet is changing the way we conduct our daily conversations. Rather than turning on the television or walking outside for the daily newspaper, I can be found checking my Facebook status on my iPhone while eating breakfast simultaneously. Like several others my age, I have fallen prey to modern technology and do not wish to be rescued.

One of the reasons I have fallen in love with this new way of communicating is simply because of the fact that it allows me, well as anyone else interested (even Grandma and Grandpa!), to hold the position of an Internet marketer. Like I said before, social networking does not discriminate, it allows for anyone and everyone (with computer access) to participate.

This low-barrier entrance to social media is definitely something that we, at Juicy Results, are taking full advantage of and you should too! The benefits largely outweigh the burdens. So what are you waiting for? Get the conversation started in cyberspace. Start ‘tweeting’, blogging, bookmarking, networking and soon you too will develop an online presence that will attract others to your undeniably charismatic uniqueness.
Don’t forget to follow us on Twitter and add us to your Facebook family to catch Juicy Results’ updates and see what we’re up to.

It looks like you are already giving special offers to Facebook fans as well as giving fans a sneak peak of new designs. We recommend posting a link to the exact product or collection you are highlighting rather than sending a user to the home page.

Yes! The beauty of the web as a consumer is instant gratification and effortless transactions. When you include a link with a tweet, status update or an email, the assumption of the user is that the link will be the most clear and specific place to go in relation to accompanying text. You may not realize this assumption exists, but it does.

I could undoubtedly cite a number of studies that support the innefectiveness of home page links compared to deep and specific landing pages in advertising, but I think some examples will convey the basic principle much better.

A Bad Example of a Promotional Tweet or Update:
New store hours at all locations: [insert home page link here]

A Better Example of a Promotional Tweet or Update:
All [insert store name] locations open two hours later! [insert link to specific page announcing the change]

An Even Better Example of a Promotional Tweet or Update:
Work late? All [insert store name] locations open two hours later! 10% off during our extended hours this week only: [insert link to specific page announcing the change and terms of the offer]

Notice that we got more specific with each example, and more focused on the benefit of paying attention to the user. By the last tweet, we’ve given the user incentive to remember and act on this information right away.

Let’s check out one more example.

A Bad Example of a Promotional Tweet or Update:
Lasik Surgery from $800 per eye [link to home page of eye center]

A Better Example of a Promotional Tweet or Update:
Wearing glasses to the beach today? Learn how Lasik can change your life: [link to benefits or testimonials about Lasik]

An Even Better Example of a Promotional Tweet or Update
Wearing glasses to the beach today? Never again with our Summer Lasik Special, starting at $800 per eye [insert link to promotion page of the special]

I hope this article will sharpen your social media promotions. Remember the glut of information user’s are experiencing while using Twitter and Facebook, and don’t sabotage your efforts by making them think more than they have to.