Juicy Posts in Strategic Advice

January 23 2012

Internet Marketing Predictions for 2012 (and Why You Should Care)

A handful of 2012 Internet marketing predictions from industry leaders with our Juicy take on what they mean to small businesses. Continue reading →
January 20 2012

Why Should Customers Pick YOU?

Because there are so many businesses, your online listings must stand out to catch the attention of your potential customers. Learn how to lure them in, just like with an online dating profile, and get them to choose YOU over hundreds of other businesses based on your listings alone. Continue reading →
December 13 2011

Two Become One: Facebook Pages & Places Merge

A Facebook page shows the world you exist and people like you, but place pages offer proof of life. Why not merge the two to combine the best of the ‘likes’ and the ‘check ins’ and add a kickback in the form of an online deal? Continue reading →
December 1 2011

Have You Considered Facebook Advertising?

For companies who have a product that customers are seeking out, there is no better source of those customers than search engine traffic. If you’re looking for a cost effective way to generate demand for your business in a measurable way, I would suggest starting with Facebook advertising. Continue reading →
November 28 2011

Landing Pages Visitors Will Be Thankful For

Big companies may have tons of money and time to throw at landing page design and testing, but it’s a safe bet you probably don’t. However, you shouldn’t let that stop you from putting to use all the lessons the big companies paid to learn. Continue reading →
August 26 2011

Human Centric Approach to Marketing…Just Another Catch Phrase?

Heard about Human-Centric marketing? Its deeper points are best left to those who have the time to ponder them; for the rest of us, here are some of its key takeaways and how you as a small business owner can put them into action. Continue reading →
June 28 2011

The First Steps to a Mobile Friendly Website

For many of our small business clients, creating a “mobile friendly website” was not a top priority since very little of their traffic came via mobile devices. Now that’s changing. So what are the first steps that you as a small business owner or manager can do to start to make your own website mobile friendly? Continue reading →
May 17 2011

The Secret Ingredient to success online: Goals

Managing a web presence is similar to cooking in that you have to add tactics (ingredients) into the mix, and then measure (taste) and then adjust accordingly. Without goals, and continued measurement, you can’t be sure whats going to come out of the oven. Continue reading →
May 15 2011

Think About Your Business’ Website Like an SEO Expert

Whether you’re preparing to create a new site or overhaul an existing one, it’s important to not start at the graphic design phase. Yes, you heard me. Graphic design is not the first step to creating a successful website. Information design is. Continue reading →
March 10 2011

7 Ways to Increase your Chances of Getting Lucky with Your Online Presence

Back in 1978, the science fiction writer, Robert A. Heinlein penned the line, “if you don’t bet, you can’t win.” This concept applies fittingly to internet marketing. After all, if you don’t have a web presence, then surely no-one will find you online. Continue reading →