Juicy Posts in Tools + Websites

July 1 2011

Facebook for Business – A Crash Course

Over the six weeks month, we’ll be looking into how to use a number of Facebook marketing tools to market your business. In typical Juicy fashion, we’ll make sure to include actionable tips and lots of examples. This will be the summer that you get your Facebook business strategy online. Continue reading →
May 17 2011

The Secret Ingredient to success online: Goals

Managing a web presence is similar to cooking in that you have to add tactics (ingredients) into the mix, and then measure (taste) and then adjust accordingly. Without goals, and continued measurement, you can’t be sure whats going to come out of the oven. Continue reading →
April 18 2011

Get to Know YouTube Advertising

I know a fair amount or small business owners don’t consider YouTube a business tool because their interaction with the site has been limited to high school kids spoofing TV shows and double rainbows sightings. In reality, a large number of people use YouTube to learn things. Continue reading →
September 22 2010

Twitter lessons from one beginner to another

I recently joined the team at Juicy Results and one of my duties is to interact with other small businesses and entrepreneurs across different social media channels. Our company goal is to reach 1,000 relevant followers – and I know what you are thinking – piece of cake! Continue reading →
May 9 2010

Foursquare tells you who is visiting your business

I’ve been using Foursquare for a number of months and introducing it during our marketing seminars to small businesses. It’s a location-based social network that runs on your mobile phone and allows you to tell your friends where you’re at, … Continue reading →
April 29 2010

The Flash vs HTML Debate Explained by Apple’s Steve Jobs

Over the years, we’ve created some pretty hot flash sites. Heck, just last year, we redesigned and relaunched a beautiful portfolio site for our pals at LuckeYou — an awesome broadcast and animation production studio in New York. While flash sites can work well for creative firms to show off their creativity, they aren’t the best route for small businesses who are trying to expand their reach and visibility online. More and more, we are standing firm on our belief that a site that is fully enclosed in Flash is not a smart solution in the long term. Thankfully, we now have a terrific rant from Steve Jobs himself, a plain-speak explanation as to why Apple has avoided integrating flash into their devices. And hey, why wouldn’t you want to apply the same strategic thinking that one of the world’s most successful brands employs? Continue reading →
October 18 2009

Getting started with Google Analytics

If you’re responsible for sale operations in your small business, you probably keep track of various metrics. For example, the number of returns, phone calls, or even how customers hear about you. If you’ve designed your website to be goal-oriented, … Continue reading →
September 28 2009

What's the first thing I should do to get my local business online?

Simply put, make sure everyone who is looking for you can find you. And, that means showing up on the maps on Google and Yahoo. The yellow pages of yesterday have been replaced by online searches. And, while it can … Continue reading →
September 1 2009

SEO explained for small businesses

Search engine optimization is one of those items that evokes confusion and debate, with as many opinions as their are practitioners. We get asked to explain how it works by just about every client, and it can be difficult to … Continue reading →
August 17 2009

Spread your contests + promos like Wildfire

Let’s be honest, a really good promotion or sweepstakes can pay for itself many times over if it gets your product in front of enough potential customers. Until now, running a promotion or contest on the web took a massive … Continue reading →