Marketing Tips

Made From Concentrate

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  • April 8 2013

    The Key to Successful Content on Facebook

    There are dozens of great blog posts out there that will tell you how to optimize your business Facebook page. However, there’s one little gem of a secret that most of these posts fail to mention….

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  • April 23 2012

    Who Are You and Why Should I Care?

    The problem most entrepreneurs I meet suffer from is an over familiarity with their business. In other words, they know so many reasons why you should do business with them, they can’t present their business with a singular clear and compelling message.

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  • January 17 2011

    Satisfaction Is A Moving Target

    If you operate a business where customer service matters—and I think that’s just about any business—then I highly recommend Harry Beckwith’s books. He wrote a series of amazing books in the nineties aimed at service businesses around the concept of delighting your customers and shaping wonderful client experiences.

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