Juicy Posts in Analytics
Understanding Where Your Leads Come From With Attribution Models
This video is for anybody who is spending money on marketing or advertising, trying to drive traffic to your website and generating leads or sales. We all want to know what is it that I spent money on that worked. Is it natural SEO or is it paid advertising? What exactly, is it that’s generating my sales and my leads?
The Top Mistake Companies Make When Measuring SEO
There is a HUGE mistake I see almost everyone make when they are managing and measuring their SEO efforts. It’s obvious in hindsight, but until someone points it out, I can’t fault anyone for making it, as I committed this mistake for years. The reason this fallacy is so damaging is that it causes us to make decisions on the wrong data.
Website Analytics & the Power of Segments
You are not running a website just to be popular; you are running it to achieve business goals. Forget that, and you will not be looking at the website metrics that will give you meaningful insights. Aggregate numbers never tell the whole story. You have to slice and dice your data into segments.
6 Conversion Strategies Learned from My Cat
There will be no talk of sales funnels, conversion paths, A/B testing or the recommended size and color for buttons that will induce the most clicks. This is just a simple way to understand conversion strategy from one of the most intelligent of all mammals – the domestic house cat.
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