Marketing Tips

Made From Concentrate

Juicy Posts in Tips + Tricks

  • July 26 2015

    How To Write Better Website Copy

    I want to challenge you to not only have crystal clarity about why I should do business with you, but I actually want you to write your website copy around that. Do you have real differentiation? Are you talking about yourself in a way that your customers can’t or won’t actually claim to be the way they do business?

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  • July 23 2015

    Pinning Your Best Tweets and Facebook Posts

    There’s a great saying in sports that you’re only as good as your last game, and sometimes I feel that way about our social media page. You’ve got a great post, one of your favorite, all-time, that really explains what you do as a company or really adds value to your customers, but every day you’re putting more information on.

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  • July 19 2015

    Best Way to Avoid Lead Form Spam

    At some point after you launched your site, you started getting inundated with spam bots. People just putting in things about Viagra and all kinds of Russian pharmacies, coming through, trying to get you as if you’re really going to click on this link that came from a spam bot and do business with them.

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  • July 18 2015

    Don’t Overlook This Customer Demographic

    What if I could tell you that you could target your customers based solely on people who have been to your website before? You know nothing else about them. What kind of assumptions could you make about those people?

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  • July 17 2015

    Avoid Losing Leads On Mobile Devices

    In this video I want to talk about a pet peeve of mine. It’s a mistake that you’re making with your website that’s probably costing you business. If you use your website to generate leads and I bet you a significant portion of the user is either on their phone or on a tablet. I bet you that your lead forms are set up the same way on a phone as they are on your desktop.

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  • June 18 2015

    Rule #1 for Using Your CRM Effectively

    There is an extremely avoidable mistake pervasive in sales teams that is wiping out revenue. I am on a mission to spread the word. Find a meaningful way to follow up, and do it on time, every time, and you will add zeros to the right side of your sales revenue.

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  • February 19 2015

    How To Achieve Page One Domination

    An active and growing organization that has any kind of history will naturally leave a trail of news, reviews and promotion. If that information is not showing up to paint a picture of a thriving company, users may subconsciously wonder whether you’re the kind of operation with whom they want to do business. This is a how to article to make sure your brand achieves Page One Domination!

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  • February 10 2015

    Page One Domination – An Often Overlooked Brand Element

    Do you control page one of Google for your brand and executive names? This isn’t as hard to accomplish as you may think, and today it is as important as owning the .com for your business name.

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  • January 28 2015

    Why You Won’t Write

    While I regularly write today to share my learning and crystallize my thoughts, I struggled with this for a long time. It kills me to imagine the expertise, audience and reach I would enjoy today had I committed to creating consistent content a decade or more ago when I started building my first business.

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  • January 23 2015

    Advanced Keyword Selection for Websites with Existing Rankings

    No matter where you are, no SEO effort should begin (or reset) without strategically deciding which keywords you want to rank for. Additionally, If you already have a decent presence in search engines, then we recommend one very useful step to the basic process of keyword identification.

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