Juicy Posts in Tips + Tricks
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February 29 2012QR Codes: What Are Those Things?
You’re seeing them everywhere. They’re little boxes with barcode scanner print in them and they’re taking over the world. You may have seen them on flyers for events, in store windows, on bottles of wine or even on someone’s forehead. But what are they and what is their purpose? Read more to find out!
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December 13 2011 -
November 30 2011What’s Stopping You from Creating Content and How to Get Over It
No matter what business you are in, if you’re paying attention to current marketing trends, you know you need to create content—interesting, relevant, consistent content for your internet marketing to be effective. But knowing and doing are two very different things.
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September 21 2011Get Free Word of Mouth Advertising with Facebook Places
As we’ve mentioned, we think your business should be paying attention to Facebook, because that is where your customers are spending their time. This is especially true if your business is a physical establishment where people shop, dine, receive services or just hang out.
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August 2 2011What is Reputation Management, and how can it help your business?
There is no shortage of information on what Online Reputation Management “is”, but there aren’t so many articles that tell you what tactics you can deploy to help manage your online reputation. Here, we’ll lay out some simple guide points by which you can begin to take control of your own reputation.
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June 28 2011The First Steps to a Mobile Friendly Website
For many of our small business clients, creating a “mobile friendly website” was not a top priority since very little of their traffic came via mobile devices. Now that’s changing. So what are the first steps that you as a small business owner or manager can do to start to make your own website mobile friendly?
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May 17 2011 -
March 11 2011 -
February 25 2011Is your homepage inviting and helpful for visitors? Or sending them away in droves?
When we conduct a strategic analysis of an underperforming website, and we check into the site’s statistics, we often look at “bounces” to determine where an opportunity is being missed. A bounce is when a visitor arrives at a page, …
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February 3 2011How Often Can I Email My Customers?
This Sunday, I came across a great article by Jay Goltz called “How Often Can You Send Email Promotions?” in the NY Times. It was no surprise to me that this discussion came up within his marketing planning meeting. However, it was refreshing to see the thought process unfold within his team as they tried to identify the sweet spot of how often to email their clients.
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