Create a Follow-Up Content Library to Make Your Sales Team Unstoppable

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This tip is for any company with a long or complicated sales process. Particularly one that requires you to follow up repeatedly.

No matter what you sell, or who you sell to, there are three questions that a prospect must have answered before any sale is made. If you can answer these over the course of the sales process—and reaffirm them at every step—you’ll be money.