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Monthly Archives: October 2014

  • October 31 2014

    What is Lead Scoring?

    Lead scoring is the methodology of applying a dynamic score to contacts that signifies the perceived value or likelihood of that customer buying. Using a scoring system across a high number of leads allows your salespeople to decide who to contact as well as helping your marketing department make data-driven decisions.

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  • October 23 2014

    Avoid This Common SEO Pitfall On Your Blog

    I would say that the most common mistake I find when we audit a company’s website is that their blog is hosted on a subdomain—such as—or even on an entirely different domain—such as

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  • October 17 2014

    Using Marketing Automation with SEO

    Expand your use of SEO keyword targets beyond your products and services to focus on the problems and answers your customers are searching for. This will bring you a stream of potential customers very early in the process long before they begin contacting competitors.

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  • October 10 2014

    What Google Wants II: Perfect Match Content

    Pages that are hyper focused on a single idea or topic tend to rank higher (for their topic) than a page covering lots of ideas. We actually have a term we use here at Juicy—“Perfect Match” content—that refers to what we believe the perfect piece of content Google would ideally like to serve for a hyper-focused search term (also referred to as “long tail” search terms).

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  • October 3 2014

    Using Marketing Automation and Lead Nurturing

    The biggest appeal of marketing automation is the idea that you can “nurture” or “warm” leads over time. When you automate this process, you can scale the number of leads you are nurturing at any time dramatically—if not infinitely. But, did you also know that nurtured leads make 47% larger purchases?

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    featured on the Wall Street Journal