Juicy Posts in Marketing Automation
Create a Follow-Up Content Library to Make Your Sales Team Unstoppable
No matter what you sell, or who you sell to, there are three questions that a prospect must have answered before any sale is made. If you can answer these over the course of the sales process—and reaffirm them at every step—you’ll be money.
Test Your Marketing with Statistical Significance
One of the best things about internet marketing that everybody knows is how easy it is to test everything, but what I find is that most people give up on their tests way too prematurely. You want to make sure you accumulate enough data to actually be able to accurately judge any landing page, banner ad or website that you launch.
Use Reciprocity to Make Your Marketing More Effective
Think about how you feel when somebody does something nice for you. Even if it’s a little tiny thing, I bet your natural inclination is you want to return the favor or at least look at that person in a more favorable light. Now that’s called reciprocity. When somebody does something for you, you just feel obligated to return the favor.
How to Use Webinars in your Marketing
Have you ever used webinars in your internet marketing? Chances are, you’ve probably attended a webinar, maybe even done business with the company who put a webinar on, but never really thought about webinars for your company. I know this seem intimidating and they can be a lot of work, but webinars are a fantastic way to build a relationship with your prospects.
User Profiling and Lead Scoring For Your Sales Team
If you’re trying to generate leads with your website, then I’ve got 2 tools that you need to know about. The first is user profile. The second is lead scoring. The two work together. User profiling is software that connects with your CRM that actually tracks the individual behavior of any of your prospects.
What is Lead Scoring?
Lead scoring is the methodology of applying a dynamic score to contacts that signifies the perceived value or likelihood of that customer buying. Using a scoring system across a high number of leads allows your salespeople to decide who to contact as well as helping your marketing department make data-driven decisions.
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