Juicy Posts in Marketing Automation
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October 17 2014Using Marketing Automation with SEO
Expand your use of SEO keyword targets beyond your products and services to focus on the problems and answers your customers are searching for. This will bring you a stream of potential customers very early in the process long before they begin contacting competitors.
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October 3 2014Using Marketing Automation and Lead Nurturing
The biggest appeal of marketing automation is the idea that you can “nurture” or “warm” leads over time. When you automate this process, you can scale the number of leads you are nurturing at any time dramatically—if not infinitely. But, did you also know that nurtured leads make 47% larger purchases?
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September 25 2014What is Marketing Automation?
Imagine how your marketing investments would multiply if you captured and courted EVERY LEAD that you generated, even the ones that don’t seem to be in the market for what you sell. If you spend a fair amount of time on the interwebs, you’ve probably started to see some buzz about “marketing automation.” This post will give you a basic understanding on what that means.
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