Juicy Posts in Strategic Advice
What Eskimos Taught Me About Managing Sales Teams
The most effective sales teams have a unique language that only they speak. If a stranger walked into one of their sales meetings, they’d feel like an outsider at an Eskimo council. Top teams use a finite set of precise terms to describe their pipeline and where each prospect fits into it.
Raise Your Price
I actually want to encourage you to raise the pricing of your products and services. That’s because pricing is a key element that we use to make subconscious decisions about products and services, just like the products name, the packaging it comes in, and even the people selling it to us.
Use Reciprocity to Make Your Marketing More Effective
Think about how you feel when somebody does something nice for you. Even if it’s a little tiny thing, I bet your natural inclination is you want to return the favor or at least look at that person in a more favorable light. Now that’s called reciprocity. When somebody does something for you, you just feel obligated to return the favor.
Make Marketing a Habit
I would argue that all great marketing is really a series of habits. Find out whose calendar marketing belongs on and make sure there’s big chunks of time dedicated to marketing your company on someone’s calendar. Those will become habits and that’s how you’re ultimately going to find success in any kind of marketing.
How To Write Better Website Copy
I want to challenge you to not only have crystal clarity about why I should do business with you, but I actually want you to write your website copy around that. Do you have real differentiation? Are you talking about yourself in a way that your customers can’t or won’t actually claim to be the way they do business?
One of the Best Marketing Books Ever – Purple Cow
The focus of this video is one of the most simple but most influential concepts of my entire marketing career. In 2012, Seth Godin released the now famous book called Purple Cow. The whole premise of Purple Cow–it’s a pretty thin book–can be summed up in one quick passage that I want to share with you so bare with me, it’s just a couple of paragraphs.
One Important Question I Ask Every Client
When I sit down to architecture a website, create a site map, start writing sales copy, or design any kind of advertising copy no matter what it is, I first need to really understand why people buy what you sell. At the end of the day there are typically just a few key reasons that will actually move your customer to take action.
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