Marketing Tips

Made From Concentrate

Juicy Posts in Strategic Advice

  • July 22 2015

    One Important Question I Ask Every Client

    When I sit down to architecture a website, create a site map, start writing sales copy, or design any kind of advertising copy no matter what it is, I first need to really understand why people buy what you sell. At the end of the day there are typically just a few key reasons that will actually move your customer to take action.

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  • February 10 2015

    Page One Domination – An Often Overlooked Brand Element

    Do you control page one of Google for your brand and executive names? This isn’t as hard to accomplish as you may think, and today it is as important as owning the .com for your business name.

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  • January 28 2015

    Why You Won’t Write

    While I regularly write today to share my learning and crystallize my thoughts, I struggled with this for a long time. It kills me to imagine the expertise, audience and reach I would enjoy today had I committed to creating consistent content a decade or more ago when I started building my first business.

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  • January 23 2015

    Advanced Keyword Selection for Websites with Existing Rankings

    No matter where you are, no SEO effort should begin (or reset) without strategically deciding which keywords you want to rank for. Additionally, If you already have a decent presence in search engines, then we recommend one very useful step to the basic process of keyword identification.

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  • January 19 2015

    People Buy Identities, Not Products

    Every day, when making decisions about where to eat, who our accountant will be, which mode of transportation to use, or even which bottle of water to pick up at the convenience store, we are subconsciously building our own internal self image.

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  • December 4 2014

    Why Should I do Business With You?

    When meeting with clients to discuss their marketing initiatives, I often find that they don’t have a clear value proposition, benefits statement or any type of compelling offer that will get a prospect’s attention. At some point, I simply ask “why should I do business with you?”

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  • September 3 2014

    Turn Every Client Into Three Clients

    I want to share our one-phrase growth strategy, explain what that means and why your company should have one. I learned about a one-phrase strategy, alternatively referred to as a strategy statement, from Verne Harnish and EO Accelerator Program. I then noticed the same idea in several Jim Collin’s articles about great companies.

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  • August 9 2014

    The One Year Anniversary of Our Guaranteed SEO Program

    One year ago, I sent out a simple note to our Juicy Results email list announcing the launch of our Guaranteed SEO program. Aside from the fact that I mistakenly addressed all 800+ emails to “Tom,” that was the first successful milestone in launching our unique program to the world. But this isn’t an article about SEO.

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  • January 3 2014

    How to Never Miss a Goal

    Want to know the secret to never missing a goal deadline? It’s all about identifying leading indicators for your goals. Leading indicators are specific, measurable and can help you determine when you’ve reached success. If you never want to miss a goal final, focus on developing leading indicators that are supportive of your goals. After you watch this video, of course.

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  • August 14 2013

    7 Lessons We Learned About Running a Restaurant Facebook Contest

    Here are 7 (hopefully more useful) tips from what we learned after running a restaurant Facebook contest for TooJay’s Gourmet Deli.

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