One Important Question I Ask Every Client
I’ve got a really a really important question for you today. Why do people buy what you sell?
This is something I like to know before I get involved with any new client. When I sit down to architecture a website, create a site map, start writing sales copy, or design any kind of advertising copy no matter what it is, I first need to really understand why people buy what you sell, not the features, not even the benefits, not the differentiation, but at the end of the day if you know your target personal, there’s typically some key reasons that will actually move them to take action and pull out their wallet and decide to do business with you instead of somebody else.
There’s really only two reasons that anybody does anything, it’s to move away from pain or move towards pleasure, to solve a problem or to accomplish something or become somebody that they want. Really understanding why people buy what you sell should be the place that you start every advertising campaign from, any sales copy you write or any new marketing initiative and I think that people jump right past that step way too often.
I want to encourage you to really think about why people buy what you sell before you make anymore marketing decisions.
If you liked this article, check out one of our most popular blog posts of all time, “Why should I do business with you?”