Juicy Posts in Sales Technology (#salestech)
Capturing Paper Leads In Your CRM
What do you do with all of those forms you collected at that big trade show? What if you have walk-in traffic at your office that results in new leads every day? In this video, I am going to show you a trick and some technology to make it easier for your team to capture that information in your CRM.
Automatic Lead Integration With Your CRM
Leads, leads, leads… give me the leads! We all know new leads light up our salespeople, but if we are sloppy about how we deliver those leads, we might be leaking opportunity as they work outside of the CRM. In this video, Jeremy shares an inexpensive tool that will automatically place your leads in your CRM for your salespeople in real time.
Create a Follow-Up Content Library to Make Your Sales Team Unstoppable
No matter what you sell, or who you sell to, there are three questions that a prospect must have answered before any sale is made. If you can answer these over the course of the sales process—and reaffirm them at every step—you’ll be money.
Test Your Marketing with Statistical Significance
One of the best things about internet marketing that everybody knows is how easy it is to test everything, but what I find is that most people give up on their tests way too prematurely. You want to make sure you accumulate enough data to actually be able to accurately judge any landing page, banner ad or website that you launch.
Use Reciprocity to Make Your Marketing More Effective
Think about how you feel when somebody does something nice for you. Even if it’s a little tiny thing, I bet your natural inclination is you want to return the favor or at least look at that person in a more favorable light. Now that’s called reciprocity. When somebody does something for you, you just feel obligated to return the favor.
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