All The Juicy Posts
Monthly Archives: February 2011
Is your homepage inviting and helpful for visitors? Or sending them away in droves?
When we conduct a strategic analysis of an underperforming website, and we check into the site’s statistics, we often look at “bounces” to determine where an opportunity is being missed. A bounce is when a visitor arrives at a page, …
How Often Can I Email My Customers?
This Sunday, I came across a great article by Jay Goltz called “How Often Can You Send Email Promotions?” in the NY Times. It was no surprise to me that this discussion came up within his marketing planning meeting. However, it was refreshing to see the thought process unfold within his team as they tried to identify the sweet spot of how often to email their clients.