Internet marketing tips for your small business.

How To Find The Right Keywords That Will Bring You Mo’ Money

Keyword Research for SEO

Keyword, is that like a password? Like that game show?

Sometimes, yes, but we’re talking about the type of keywords you can put on your website or blog that will help you pop up on internet search engines like Google, Bing, and Yahoo. Keywords are also made up of the series of words you search for on a search engine like “how to play basketball” or “how to impress that cute brunette in HR.” Every search engine website really only wants to display the best of the best and the most relevant websites when people search for anything. For the best use of keywords on your page you will undoubtedly have to explore and research what words and phrases your target consumers or audiences are punching into Google and what results they are getting back as a related website.

Why put in so much time researching something so small? It’s the content of my website that matters!

While the meat of your site is the most important thing about it, keywords come a hair’s length behind it because you can’t hope to sell anything on your site or even have anyone look at it for possible ad revenue if they can’t find it or don’t see it. If your site doesn’t pop up in the first 5-10 results on any given search engine, then chances are no one ever will. A lot of business owners and bloggers tend to forget about or even actively dismiss keyword research in lieu of site content importance, or think that just because a keyword or phrase matches their business model that the next logical step is automatically climbing the ladder to that “results sweetspot”. But there are problems with this line of thinking.

Being number one on Google is beneficial in some regard, sure, but if you are the number one cookware sales website when someone is searching for “cooking games for Nintendo DS”, people are going to scroll right past you and your fancy number one result slot. So take a look at what people search for to find cooking video games, and compare it to what people enter when looking for cookware and cutlery for their own home or business. Because number one means nothing if you’re not getting clicked on.

Yeah, that makes sense. So where do I start?

Take a look at what your website, business, or blog is all about. Think of all the things that potential clients, customers, or readers would punch into Google when looking for something similar to what you offer, and list them out. Then test your list by using Google yourself and see what comes up. Find out what competitors or other popular bloggers are using and reverse engineer their strategies. If all else fails you can always just ask people you trust like friends, family, or your professional network what types of things you could use to your advantage. After weeding out all the bad suggestions, you might be surprised how helpful a pair of fresh eyes and ears can be when brainstorming.

What do I do with this list? Should I go bonkers and just put every keyword into my website? Even if it doesn’t make sense or makes my site sound repetitive?

Using the Google keyword tool to analyze your newly compiled list can give you a glimpse of foresight about which keywords and phrases are worth the effort of integrating into your website and which ones are not. The tool will tell you the usage frequency of everything on your list from locations like the state of Georgia in the United States all the way to the Nation of Georgia in Europe, and you can filter these results by their frequency.

The tool will also suggest keywords for you to use, making it do all the guesswork for you while you do important things like arranging your pens in neat little lines or handling payroll issues that accumulated while you were off from work. Remember, however, that the higher the frequency of a keyword, the more competition you’ll have for the higher spaces on the results (especially locally). Use the tool to look at the keywords usage and volume over time and think about these trends and how you may need to swap keywords out during certain seasons or economic climates.

It sounds like a lot of work, but a balance of good website content and clever keyword utilization is the most effective and fastest way to make sure your customers or readers are able to see what you’ve got with the greatest of ease! This can help you topple competition through critical thinking and research and sit back in your new leather high-back swivel chair while the dough rolls in and your heart swells with much-deserved pride.

Written By Patrick Hartoonian

June 28 2013 in Blog, SEO

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