Using Marketing Automation With Social Media: Part II
As I mentioned in part I of this article, social media can be a powerful tool in automating your marketing–a tool that I think it is underused by most companies. Now let’s dive into a couple of ways to acquire new leads via social media.
6 Rules for Succeeding at Juicy Results
I interviewed for a Junior Web Designer position two years ago and have had so much fun working here since. I’ve learned a lot and have grown as a designer since starting here, and I wanted to give words of advice to any new Juicer coming on board.
The Secret Formula to Generating Leads Online
We’ve put together a fast paced executive presentation to demonstrate our unique philosophy and approach to generating leads online. In order to increase sales in any business, you must continually be filling the sales funnel with quality leads. But doing so can be expensive and difficult.
Using Marketing Automation With Social Media
When you think marketing automation, I bet you think email. And email campaigns are a great way to nurture leads at scale over time. But social media can also be a powerful tool in automating your marketing–a tool that I think it is underused by most companies.
What is Lead Scoring?
Lead scoring is the methodology of applying a dynamic score to contacts that signifies the perceived value or likelihood of that customer buying. Using a scoring system across a high number of leads allows your salespeople to decide who to contact as well as helping your marketing department make data-driven decisions.
Avoid This Common SEO Pitfall On Your Blog
I would say that the most common mistake I find when we audit a company’s website is that their blog is hosted on a subdomain—such as blog.juicyresults.com—or even on an entirely different domain—such as juicyresults.blogger.com.
Using Marketing Automation with SEO
Expand your use of SEO keyword targets beyond your products and services to focus on the problems and answers your customers are searching for. This will bring you a stream of potential customers very early in the process long before they begin contacting competitors.
What Google Wants II: Perfect Match Content
Pages that are hyper focused on a single idea or topic tend to rank higher (for their topic) than a page covering lots of ideas. We actually have a term we use here at Juicy—“Perfect Match” content—that refers to what we believe the perfect piece of content Google would ideally like to serve for a hyper-focused search term (also referred to as “long tail” search terms).
Using Marketing Automation and Lead Nurturing
The biggest appeal of marketing automation is the idea that you can “nurture” or “warm” leads over time. When you automate this process, you can scale the number of leads you are nurturing at any time dramatically—if not infinitely. But, did you also know that nurtured leads make 47% larger purchases?
What is Marketing Automation?
Imagine how your marketing investments would multiply if you captured and courted EVERY LEAD that you generated, even the ones that don’t seem to be in the market for what you sell. If you spend a fair amount of time on the interwebs, you’ve probably started to see some buzz about “marketing automation.” This post will give you a basic understanding on what that means.