The Marketing Benefits of Juicy Bits
I wanted to address the question everybody's been asking me. Why spend all this time doing Juicy Bits? There's actually two reasons why we decided to make the investment in Juicy Bits: education and content. The Juicy Bits series has provided unique and quality content to our SEO and social media marketing efforts.
How To Use Periscope
I'm going to give you some tips today for how to use Periscope when you're marketing. When you start to market on Periscope you want to make sure that you take a lot of attention and time to name the broadcast something that people are going to want to watch. Because anytime I start live Periscoping, all of these people get a push notification on their phone if they're following me.
Raise Your Price
I actually want to encourage you to raise the pricing of your products and services. That's because pricing is a key element that we use to make subconscious decisions about products and services, just like the products name, the packaging it comes in, and even the people selling it to us.
Test Your Marketing with Statistical Significance
One of the best things about internet marketing that everybody knows is how easy it is to test everything, but what I find is that most people give up on their tests way too prematurely. You want to make sure you accumulate enough data to actually be able to accurately judge any landing page, banner ad or website that you launch.
Using Buyer Personas
Most companies start marketing to everybody; they have not clearly defined who their perfect customer is. In marketing we have a tool called the buyer's persona, which is a fictional representation of our ideal client. This should actually be based on someone you actually do business with, if possible. You may have met your perfect customer and if you put down on paper it's going to help you find more people like them.
Use Reciprocity to Make Your Marketing More Effective
Think about how you feel when somebody does something nice for you. Even if it's a little tiny thing, I bet your natural inclination is you want to return the favor or at least look at that person in a more favorable light. Now that's called reciprocity. When somebody does something for you, you just feel obligated to return the favor.
Advertising to Custom Audiences with Facebook
Imagine that you have a sales office. You're in real estate, people come in, they give you their information, and then they leave. On a weekly or monthly basis you could actually upload those email addresses and then re-target those users with some kind of message to bring them back, to hopefully do business with you.
Know Your Customer Lifetime Value
Knowing your Customer Lifetime Value is critical when evaluating new marketing and advertising opportunities. Make sure you know yours! Check back tomorrow for a new Juicy Bits video. We post a new marketing tip every day!
Optimal Time to Post on Facebook
We've managed social media marketing for a number of our clients over the years, and we have lots of meetings about which posts are doing good and which posts are doing okay and which posts should never be posted again. That's usually judged by the interaction and the engagement that we're getting, and the action that users are taking when they actually see these posts.
Make your Website Stand Out in Conference Rooms
With the introduction of responsive style sheets, and responsive design more and more of them are actually thinking through what your website should look like on a tablet or on phone. A responsive style sheet actually let’s you design for monitor or screen sizes of any size. But many designers overlook the monitors in conference rooms.