Marketing Tips

Made From Concentrate

Recent Posts

Why You Won’t Write

While I regularly write today to share my learning and crystallize my thoughts, I struggled with this for a long time. It kills me to imagine the expertise, audience and reach I would enjoy today had I committed to creating consistent content a decade or more ago when I started building my first business.

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Jan 28 2015

Advanced Keyword Selection for Websites with Existing Rankings

No matter where you are, no SEO effort should begin (or reset) without strategically deciding which keywords you want to rank for. Additionally, If you already have a decent presence in search engines, then we recommend one very useful step to the basic process of keyword identification.

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Jan 23 2015

People Buy Identities, Not Products

Every day, when making decisions about where to eat, who our accountant will be, which mode of transportation to use, or even which bottle of water to pick up at the convenience store, we are subconsciously building our own internal self image.

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Jan 19 2015

Selecting The Right Keywords For Your SEO Campaign

There is no surer way to fail than an ambiguous or unrealistic definition of success; yet that is what I find most companies have when it comes to their SEO initiatives. Use this free worksheet to develop your own keyword target list for your company.

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Jan 8 2015

Why Should I do Business With You?

When meeting with clients to discuss their marketing initiatives, I often find that they don’t have a clear value proposition, benefits statement or any type of compelling offer that will get a prospect’s attention. At some point, I simply ask “why should I do business with you?”

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Dec 4 2014

When Your Customers Are Ready to Buy... Will They Find You?

As sales managers, marketers and business owners, we're always chasing new leads—especially leads that are ready to buy. But, if you're only showing up when a customer is ready to buy, you're losing ground quickly to competitors.

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Nov 29 2014

Using Marketing Automation With Social Media: Part II

As I mentioned in part I of this article, social media can be a powerful tool in automating your marketing–a tool that I think it is underused by most companies. Now let’s dive into a couple of ways to acquire new leads via social media.

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Nov 21 2014

6 Rules for Succeeding at Juicy Results

I interviewed for a Junior Web Designer position two years ago and have had so much fun working here since. I’ve learned a lot and have grown as a designer since starting here, and I wanted to give words of advice to any new Juicer coming on board.

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Nov 17 2014

The Secret Formula to Generating Leads Online

We’ve put together a fast paced executive presentation to demonstrate our unique philosophy and approach to generating leads online. In order to increase sales in any business, you must continually be filling the sales funnel with quality leads. But doing so can be expensive and difficult.

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Nov 11 2014

Using Marketing Automation With Social Media

When you think marketing automation, I bet you think email. And email campaigns are a great way to nurture leads at scale over time. But social media can also be a powerful tool in automating your marketing–a tool that I think it is underused by most companies.

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Nov 10 2014

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