Understanding Where Your Leads Come From With Attribution Models
This video is for anybody who is spending money on marketing or advertising, trying to drive traffic to your website and generating leads or sales. We all want to know what is it that I spent money on that worked. Is it natural SEO or is it paid advertising? What exactly, is it that's generating my sales and my leads?
The Psycology of Social Proof
A good marketer is also a student of psychology. Today I want to introduce a concept called social proof. Social proof is this phenomenon that we, as human beings, tend to look around and see what other people are doing so that we can make better decisions.
Use Twitter to Reach New Prospects
If your customers are on Twitter, you're going to love today's video. Recently, I was playing around with Twitter's advertising platform, and I discovered that you can promote your tweets to followers of another account. Think about the ramifications of this.
Take Advantage of Email Signatures for Marketing
When you get e-mails from customers and other vendors, have you ever noticed the e-mail signature? Smart companies are use that real estate to saying something positive about their company.
How To Write Better Website Copy
I want to challenge you to not only have crystal clarity about why I should do business with you, but I actually want you to write your website copy around that. Do you have real differentiation? Are you talking about yourself in a way that your customers can't or won't actually claim to be the way they do business?
Discover New Keywords With Google Search Suggest
Quick tip for you guys today. There is an abundance of customer intelligence hiding right before your eyes in google. What I'm talking about are those suggestions that pop-up when you begin to type in a search query in google.
One of the Best Marketing Books Ever - Purple Cow
The focus of this video is one of the most simple but most influential concepts of my entire marketing career. In 2012, Seth Godin released the now famous book called Purple Cow. The whole premise of Purple Cow--it's a pretty thin book--can be summed up in one quick passage that I want to share with you so bare with me, it's just a couple of paragraphs.
Pinning Your Best Tweets and Facebook Posts
There's a great saying in sports that you're only as good as your last game, and sometimes I feel that way about our social media page. You've got a great post, one of your favorite, all-time, that really explains what you do as a company or really adds value to your customers, but every day you're putting more information on.
One Important Question I Ask Every Client
When I sit down to architecture a website, create a site map, start writing sales copy, or design any kind of advertising copy no matter what it is, I first need to really understand why people buy what you sell. At the end of the day there are typically just a few key reasons that will actually move your customer to take action.
See How Google Sees Your Website
Google Search Console is the only way to know with exact certainty all of the search queries that are A) bringing your website traffic, and B) that your website is actually showing up that you may not be getting clicks for. When you go into Google Search Console and you click on the search analytics, you will actually find out all of the key words that your website, any page on your website, is showing up in Google for.