Marketing Tips

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Recent Posts

Using Marketing Automation with SEO

Expand your use of SEO keyword targets beyond your products and services to focus on the problems and answers your customers are searching for. This will bring you a stream of potential customers very early in the process long before they begin contacting competitors.

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Oct 17 2014

What Google Wants II: Perfect Match Content

Pages that are hyper focused on a single idea or topic tend to rank higher (for their topic) than a page covering lots of ideas. We actually have a term we use here at Juicy—“Perfect Match” content—that refers to what we believe the perfect piece of content Google would ideally like to serve for a hyper-focused search term (also referred to as “long tail” search terms).

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Oct 10 2014

Using Marketing Automation and Lead Nurturing

The biggest appeal of marketing automation is the idea that you can “nurture” or “warm” leads over time. When you automate this process, you can scale the number of leads you are nurturing at any time dramatically—if not infinitely. But, did you also know that nurtured leads make 47% larger purchases?

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Oct 3 2014

What is Marketing Automation?

Imagine how your marketing investments would multiply if you captured and courted EVERY LEAD that you generated, even the ones that don’t seem to be in the market for what you sell. If you spend a fair amount of time on the interwebs, you’ve probably started to see some buzz about “marketing automation.” This post will give you a basic understanding on what that means.

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Sep 25 2014

What Google Wants: Overview

You’ve undoubtedly heard about how you can optimize your web pages for search terms, but my guess is that you’ve only been exposed to tactical tips and tricks that can get you incremental results at best. To fully take advantage of search engine traffic, you have to start from a strategic standpoint. And to do that, you need to know what Google wants to find when it visits your website.

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Sep 23 2014

2017 Juicy Results Vivid Vision

The Vivid Vision is a tool used by numerous fast growing companies including 1-800-GOT-JUNK, which used Vivid Visions to grow from a few million in revenue to over 100 million in revenue. It's a detailed description of what the company looks like roughly three years from today. Our latest Vivid Vision details our vision of Juicy Results in 2017.

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Sep 9 2014

Turn Every Client Into Three Clients

I want to share our one-phrase growth strategy, explain what that means and why your company should have one. I learned about a one-phrase strategy, alternatively referred to as a strategy statement, from Verne Harnish and EO Accelerator Program. I then noticed the same idea in several Jim Collin’s articles about great companies.

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Sep 3 2014

Lead Generation Website Best Practice Checklist

Websites that convert visitors into leads can take many different shapes and styles, but we’ve found that those with the highest conversion rates all share a set of proven best practices. These patterns, which can be applied to any website, make up the foundation of the “conversion” section of our Juicy Results Website Lead Generation Framework.

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Aug 18 2014

The One Year Anniversary of Our Guaranteed SEO Program

One year ago, I sent out a simple note to our Juicy Results email list announcing the launch of our Guaranteed SEO program. Aside from the fact that I mistakenly addressed all 800+ emails to “Tom,” that was the first successful milestone in launching our unique program to the world. But this isn’t an article about SEO.

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Aug 9 2014

How to Never Miss a Goal

Want to know the secret to never missing a goal deadline? It’s all about identifying leading indicators for your goals. Leading indicators are specific, measurable and can help you determine when you’ve reached success. If you never want to miss a goal final, focus on developing leading indicators that are supportive of your goals. After you watch this video, of course.

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Jan 3 2014

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