Marketing Tips

Made From Concentrate

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  • January 17 2011

    Satisfaction Is A Moving Target

    If you operate a business where customer service matters—and I think that’s just about any business—then I highly recommend Harry Beckwith’s books. He wrote a series of amazing books in the nineties aimed at service businesses around the concept of delighting your customers and shaping wonderful client experiences. Continue reading →

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  • August 15 2010

    84% of businesses use stats ineffectively

    It’s commonly understood that no one can argue with cold hard data (except politicians). Unfortunately, we often see this fact taken out of context by clients who over expose prospects to dry and unexciting stats, figures and facts. Continue reading →

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  • May 13 2010

    Don't forget to help your visitors become customers

    We review a lot of websites. In fact, the majority of our new clients start with some kind of website review. There are several common problems we run into, but there is one problem we run into nearly 100% of … Continue reading →

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