Joe Apfelbaum on Using Search Engines to Generate Leads – NCM 006
Joe is back by popular demand! In this episode of New Customer Machine, Jeremy talks to his good friend Joe Apfelbaum once again to tackle how companies are using (or more often than not, not using) search engines to generate leads. No matter how much content is out there, it seems 99% of business owners are still clueless about using search engines for online and search marketing. In this podcast, Joe shares examples and the mindset he is looking for when deciding on which clients will be successful with their marketing. Jeremy and Joe get into the details of the terminology, the philosophy and the practices of advertising via the world wide web.
Joe is an entrepreneur, investor, speaker and Google Trainer. He is the CEO of Ajax Union, a full service digital marketing agency based in Brooklyn, New York. He hosts the weekly web series GrowTime and has been featured on CEO Mojo, a podcast that features CEO Interviews.
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