Internet marketing tips for your small business.

Get Free Word of Mouth Advertising with Facebook Places

Get Free Word of Mouth Advertising with Facebook Places

As we’ve mentioned, we think your business should be paying attention to Facebook, because that is where your customers are spending their time. This is especially true if your business is a physical establishment where people shop, dine, receive services or just hang out.

This is because of the social nature of Facebook Places, which allows any Facebook user to check into their current location and find others nearby. Each time they do, the location—which is often a business—is broadcast to all their friends. That’s free, third-party exposure for that business. Who doesn’t want more of that?

Users can comment on checkins, which can increase their visibility.

Even though the future of places is a little bit uncertain, we still think it’s something your small business should be aware of. It doesn’t take much time to set up, and the exposure can be huge.

First, you need to claim or add your place on Facebook. Once you’ve claimed the place, you can make all the edits you want to the page and add deals and even promote your place on Facebook.

Here are some ideas for promoting your Facebook Page to get the most out of your listing.

  • Complete your listing and much as possible, including hours and a photo of your venue or a logo.
  • Place signs within your business encouraging users to “check in.” Many bars or restaurants will offer a free beverage or discount if you show your server that you’ve checked in.
  • Ask your employees to “check in” each day when they come to work.
  • Add an advertising campaign on Facebook for your place. People will see the ad and “like” your place. Again, this action will broadcast your place to all of their friends.
  • In the future, you will be able to add deals to your place based on location. This can attract walk-in traffic.

It’s never a good idea to pass on free exposure, especially when it’s so easy to get started. Juicy Results can help you set up your Facebook listing, along with your search engine listings, as part of our Local Juice product. Call us to learn more about it.

Jeremy Pound
Written By Jeremy Pound

September 21 2011 in Blog, Tips + Tricks

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