Avoid Losing Leads On Mobile Devices
In this video I want to talk about a pet peeve of mine. It’s a mistake that you’re making with your website that’s probably costing you business. If you use your website to generate leads and I bet you a significant portion of the user is either on their phone or on a tablet. I bet you that your lead forms are set up the same way on a phone as they are on your desktop.
If you’ve ever tried to fill out a lead form on a phone you know that it’s nothing like filling it out on a desktop. In fact, we lose that whole auto complete feature that we completely rely on in a desktop. What happens is you get a lead form like this one. It’s got fifteen fields in it and you’re fumbling through it and you end up abandoning it.
There’s some tips for how you want to design the forms when users access them on their phone. The number one tip is the less fields the better. In fact, you can ask for just their email address. You don’t have to, but I’m saying that if you ask for just their email address you’d probably find everything else you need to know about them.
There’s a lot of tools out there for CRM’s where you can actually pop in an email address and it tells you who the company is, what their role is and everything about them. In fact if you just put an email address into Google or into Facebook or into LinkedIn you’re probably going to get the same information. Number one is the less fields the better and don’t ask me to duplicate anything. If you’ve got an email field don’t ask me to confirm that email address the second time because I’m probably going to jump off.
We need big, simple, buttons and if you absolutely have to have one of those robot caches make sure you use a new thing called Recap Shot from Google. That actually, somehow, uses software to let the user just click one time and they don’t have to fumble back and forth on their keypad between numbers and letters to pull that form off. We want simple, elegant forms on mobile devices or you’re not going to get any leads from your website.